Tuesday, March 27, 2012


"John who?"

The movie John Carter has been a big disappointment for Disney. If they were hoping for a new big franchise, it doesn't look good for that happening. Which is really too bad because these books were great fun, and the film has gotten some good reviews and word of mouth.

The big problem is that Disney did a horrible job of marketing the film. I don't know exactly what they were hoping, perhaps they figured just buzz about a Warlord of Mars film finally being made was enough, that the internet would spread like wildfire or something. Maybe they just couldn't figure out what to do with the product once they had it. Whatever it was, they were utter failures at their job.

I haven't seen the film, it will have to wait until I can get it on netflix or cable because I have to save my money for other things, but I'm looking forward to it. Not because of reviews, not due to the tepid trailers that were put out, and especially not the cheesy kidsy trailer showed in morning TV.

Its because of this fan-made trailer right here, which makes the case better than the millions Disney spent:

The music is "Mars" by Nick Ingram and the footage is from previously released trailers and the sizzle reel cut by Eric Jessen of the John Carter editorial team. And it makes me want to see the movie as opposed to feel dismayed that they made a mess of it like previous trailers. More of the story would have been good, too but another trailer showing mostly parts of the intro in England talking to Edgar Rice Burroughs could have done that, ending with Carter looking around Mars in confusion when he first shows up.

Disney sold the thing as just plain John Carter, a lousy title. That kind of thing only works if you know who John Carter really is. Even Princess of Mars (the original Burroughs title) would have been far better to pull in curious viewers and generate interest. The trailers had confusing disjointed stuff happening without any narrative or concept to tie them together. They didn't make the slightest effort to inform people who or what this story was.

So yeah, they deserve to take a bath but it means nobody will touch this product for another 100 years probably and that's a real shame, given the stories.

1 comment:

JoelAT said...

That trailer is awesome, makes me wish that the actual companies would allow people who love the media and the story make the preview trailers, and not the marketing idiots who apparently do not understand anything at all.